SERTIFIKASI HALAL: ANTARA IMPLIKASI DAN LABEL
DOI:
https://doi.org/10.58293/esa.v8i2.204Keywords:
Halal Certification, Halal LabelAbstract
Halal certification has evolved into an international standard that signifies quality assurance and a lifestyle indicator. The purpose of this study is to analyze the dual role of halal certification in the food industry. This research is driven by the growing consumer awareness of food quality and safety, where halal certification has become a symbol of trust and quality assurance. The method used is a literature review with a qualitative approach, collecting data from various sources such as scientific journals, research reports, books, and official documents. The findings reveal that halal certification plays a significant dual role in the food industry. For Muslim consumers, it provides assurance and confidence that the products they consume comply with Islamic law. For producers, halal certification is a strategic asset that can boost sales and market share, particularly in countries with a predominantly Muslim population. Furthermore, halal certification enhances the company's image and reputation, provides access to the global halal market, and increases competitiveness in international markets. In conclusion, halal certification is not merely a label but has far-reaching impacts for consumers, producers, and the food industry.
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